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Wednesday, November 5, 2008

How Did Barack Obama Win?


A day after Barack Obama made history and took leadership of the free world, we must ask how did he do it? He basically embraced what all successful people do, The Peak Performance System:

1. Vision: Vision trumps everything. He wanted to bring people together and he did that by appealing to those that saw a larger mission in his campaign. "Yes we can" and "change the world" spoke to the world. "We are the United States of America" rang true. Obama catalyzed, inspired and created hope. That is the mark of a great vision.

2. Mental Mindset: Barack Obama maintained a positive, constructive, inclusive mindset throughout. His ability to be calm in times of chaos was reassuring to a majority of the America electorate.

3. Fast-forwarding: Obama was able to achieve maximum campaign flexibility by being able to anticipate. He identified barriers and found solutions. He saw the future, and used the internet and the social networking community as a tool to achieve his vision.

4. Game-plan: Obama successfully organized a great team and a great message, set a path, believed in it and did not waver. He organized a viral marketing machined based on people.

5. Deliberate practice: Obama made sure that his game-plan could be executed with practice, rehearsal, and tweaking.

6. Execution: He did not panic when things were not going his way and he stayed the course. Attacks on his religious beliefs and his associations with Rev. Wright and William Ayers did not change his strategy. He displayed a calm that made voters believe and want to belong.

7. Review: Barack Obama used his team to maintain a continuous feedback loop to learn minute-by-minute what was working and what wasn't. Obama refined and refined never losing sight of the vision.

Many people may conclude that this campaign broke new ground, but it also relied on the fundamental principles that all peak performers understand and use.

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